© Reuters. Netflix (NFLX) to Allow USers to Transfer Data Ahead of Account Sharing Clampdown
By Sam Boughedda
On Monday, Streaming giant Netflix (NASDAQ:) announced a new feature that will allow users to transfer all of their personal viewing data to a new account.
Netflix said the feature will allow users to keep their personal viewing data, even if they leave the original account holder’s plan.
The company stated in a blog post: “People move. Families grow. Relationships end. But throughout these life changes, your Netflix experience should stay the same. Today, we’re launching Profile Transfer, a feature that lets people using your account transfer a profile.”
The new feature comes at a time when the company is planning to crackdown on account sharing as account growth has stalled and, earlier in the year, declined. Part of the lack of account growth was put down to password sharing. As a result, the company started testing ways of limiting account sharing in Latin America earlier this year.
The new Profile Transfer feature will roll out to all members around the world starting today. The company reportedly told online publication Protocol that the feature tested in Latin America was a hit with audiences.
Netflix said users will be notified by email as soon as Profile Transfer is available. Last week the company announced the long-awaited launch of its ad-tier program.
Netflix shares rose over 6.5% Monday.