Fed Up With Red Tape? Here Are 3 Tactics to Advance Your Marketing Strategy and Stay On The Right Side of Regulators.

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Personalization is no longer an optional business strategy: 71% of consumers expect personalized experiences with brands, and even more express frustration with businesses that miss the mark. But it’s not enough to just personalize the message — you must also tailor the delivery to the consumer’s channel of choice.

Gone are the days when brands could broadcast through a single platform. Today, the omnichannel customer experience reigns supreme, and that means the consumer is in the driver’s seat. Omnichannel marketing is the seamless integration of branding, personalized messaging and online and offline touchpoints that create a more profound customer experience.

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    Elon Musk’s Twitter says it has good reason not to pay for $200,000 private jet trip: The company overbilled us

    Twitter Inc. fired back at a private jet provider that sued over unpaid bills, saying the company overcharged for the social media giant’s head...

    Elon Musk’s false ‘funding secured’ tweet caused Tesla investors ‘consequential harm’ to the tune of $12 billion, jury told

    Tesla investors lost $12 billion over 10 days as a result of Elon Musk’s famous tweet in 2018 that he had “funding secured” to...

    Governments need to work with the private sector to solve their trust crisis

    Democracies everywhere are experiencing a trust crisis. Polling by the global public relations firm Edelman shows that from 2021 to 2023...

    Air travelers would get $1,350 if bumped under proposed ‘passenger bill of rights’ that comes just weeks after Southwest Airlines’ epic meltdown

    Senators who want to impose tougher penalties when U.S. airlines strand or delay passengers say they finally might be able to turn their ideas...

    How the airline industry is using A.I. to improve the entire experience of flying

    When Swiss International Air Lines began to use A.I. technology to boost efficiency, the carrier was able to better optimize more than half the...